influencer marketing

beautifully driven by a simple app

Socialight is not an agency. We’re an app. We create powerful influencer marketing campaigns for hospitality & leisure businesses without the extortionate agency fee’s.
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Registered Influencers
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Organised Collaborations
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Campaigns Run
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Intuitive App
how it works

Our process is built to ensure quality, efficiency and clarity for everyone involved. Working exclusively within the hospitality & leisure sector, we know where all the pitfalls are, and help you and the influencer navigate round each one.

01.

Campaign
launch

Once we’ve gotten to know a bit about you, your brand and the objective of the campaign, Socialight launch your campaign via our app, social media & newsletter to drum up eager influencers who would like to work with you on your campaign.

02.

select
influencers

Based on your requirements, Socialight create a shortlist of influencers who are the perfect fit for your campaign. We can share with you insights on all the important stuff such as their following size & content, along with their followers demographics and interests. At this stage you can pick which influencers you’d like to work with for your campaign.

03.

content
produced

Socialight co-ordinate your selected influencers based on when you can accommodate them, while gracefully declining the influencers not fit for the campaign. Socialight also manage each influencer before, during and after the collaboration to make sure there are no nasty surprises along the way.

what else?

CONTENT LICENSING
Every piece of content created by influencers with Socialight is licensed to be used by you for your own social media & marketing material
ROI REPORTS
Socialight track an monitor every piece of content and will provide an end of campaign report as to how successful the campaign was
RATED & REVIEWED
Every influencer is rated & reviewed by the brands they work with so we know which ones provide a positive experience
INFLUENCER INSIGHTS
Socialight can provide in-depth analysis on each influencer to identify if they are the right person for your campaign
DATE PICKER
Every influencer is booked in as if they were a normal customer, so you know exactly who and when the influencer is due to arrive
CAMPAIGN BRIEF
Socialight produce a 4 page PDF about your brand & the campaign, which is handed to the influencer before their collaboration to ensure accuracy
the socialight
story
Socialight was founded in September 2017 by Iain McFarnon & Nicolo Licata. Founded under the premise of providing businesses within the hospitality & leisure industry not only a modern way to market their business, but more importantly, a method that was effective and affordable…
say hello to our team

The brains behind the beauty.

Socialight are a collection of really hard working, creative individuals. We even feature a real life influencer in our team, meaning we have the perfect sound board to bounce our clients’ fantastic campaign ideas off of….

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IAIN MCFARNON
Co-Founder
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NICOLO LICATA
Co-Founder
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RAFAELLA PONCE
Marketing Manager
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SOFIA GALLOPPA
Campaigns Manager
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Tara Haythornthwaite
Marketing Assistant

Some Of Our Affiliates

“Nothing influences people more than a recommendation from a trusted friend.”

– Mark Zuckerberg
Get in touch if you’d like to enquire about starting a campaign…